Privacy Policy

Last Updated: January 25, 2024

This Privacy Policy explains how Piedmont Resources Group, LLC (“PRG” or “we”) collects, uses, and discloses information about you. This Privacy Policy applies to information we collect when you use our website, and other online products and services (collectively, our " Services "), contact our customer service team, engage with us on social media, attend one of our events, or when you otherwise interact with us.

If you are a California resident, please see the section below titled, "Additional Disclosures for Individuals in California".

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy. If we make material changes, we will provide you with additional notice (such as adding a statement to our homepage or sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.

Collection of Information

Personal Information You Provide Directly to Us

We collect personal information directly from you, including when you create an account, submit or post product reviews via our Services, make a purchase or donation, communicate with us via third-party platforms, participate in an event, request customer support, or otherwise communicate with us. The types of personal information we may collect directly from you include your name, email address, birth month and day, postal address, phone number, photos, makeup and color preferences, age range, product review information social handles, and any other information you choose to provide. In some cases, we may also collect information you provide about others, such as if you purchase a gift card for someone or decide to purchase and ship products to someone.

If you make a purchase from us, we work with third-party payment processors and financing partners to collect and process your payment information.

Personal Information We Collect Automatically When You Interact with Us

When you access or use our Services or otherwise transact business with us, we automatically collect personal information about you, including:

Transactional Information: When you make a purchase or return, we collect information about the transaction, such as product details, purchase price, any charitable donation you make in connection with your purchase, and the date and location of the transaction.
Device and Usage Information: We collect information about how you access and use our Services, including data about the device and network you use, such as your hardware model, operating system version, unique device identifiers, IP address, mobile network, browser type and app version, and language settings. We also collect information about your activity on our Services, such as items placed in your shopping cart, your access times, pages viewed, links clicked, and the page you visited before navigating to our Services.
Information Collected via Cookies, Web Beacons, and Other Tracking Technologies: We (and those that perform work for us) use cookies, web beacons, and other tracking technologies, to collect information about your browsing behavior, purchase behavior, and other engagement with our Services. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. Web beacons (also known as “pixel tags” or “clear GIFs”) are electronic images that we use on our Services and in our emails to help deliver cookies, count visits, and understand usage and campaign effectiveness. See the Targeted Advertising and Analytics section and the Opting Out of Targeted Advertising, Sharing, and Sales section below for further information.

Information We Collect from Other Sources

We may also obtain information from other sources. For example, we may collect information about your purchases from international fulfillment partners. We may also collect information about you from social networks, identity verification services, advertising networks, and data analytics providers.

Information We Derive or Infer

We may derive information or draw inferences about you based on the information we collect. For example, we may infer your approximate location based on your IP address or infer that you are interested in purchasing certain types of products based on your browsing behavior and past purchases on our Services.

Use of Personal Information

We use the personal information we collect to provide the PRG products you request. We also use personal information we collect to:

Provide, maintain and improve our products, Services, and other offerings;
Process transactions and returns and send you related information, including confirmations, receipts, invoices, customer experience surveys, and recall notices;
Process donations you may choose to make in connection with purchases;
Personalize and improve your experience on our Services;
Host and promote events;
Send you technical notices, security alerts, and support and administrative messages;
Respond to your comments and questions and provide customer service;
Communicate with you, including via email and text message, about services, products, events and promotions offered by PRG and others, and provide information we think will be of interest to you (see the Your Privacy Rights and Choices section below for information about how to opt out of these communications at any time);
Monitor and analyze trends and statistics, learn more about your shopping preferences and your interaction with our Services, and improve your shopping experience;
Target advertisements to you on third-party platforms and websites unless you have opted out (see Opting Out of Targeted Advertising, Sharing, and Sales for more information);
Personalize the advertisements you see on third-party platforms and websites (for more information, see the Advertising and Analytics section below);
Personalize and improve the Services and provide content or features that match your profile and interests;
Facilitate contests, sweepstakes, and other marketing promotions and process and deliver entries and rewards;
Identify, report, and repair errors that impair the functionality of our Services;
Monitor and analyze trends, usage and activities in connection with our Services, events and other offerings;
Detect, investigate , and prevent security incidents and protect against malicious, deceptive, fraudulent, or illegal activity and protect the rights and property of PRG and others; and
Comply with our legal and financial obligations.

Disclosures of Information

We disclose personal information in the following circumstances or as otherwise described in this Privacy Policy:

We make personal information available to our vendors, service providers, consultants, and contractors who perform services on our behalf, such as companies that assist us with web hosting, shipping and delivery, financing and payment processing, charitable donations, fraud prevention, customer service, marketing, advertising, analytics, and customer service.
We may disclose your personal information to third parties to expand the reach and effectiveness of our own marketing campaigns. Depending on where you live, these activities may constitute “sales” and you may opt out of these disclosures by filling out our web form located here.
We may disclose certain information publicly on our Services or through our social channels, such as if you submit a product review or attend one of our events.
In response to a request for information, we may disclose personal information if we believe disclosure is in accordance with, or required by, any applicable law, regulation, or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.
We may disclose personal information if we believe your actions are inconsistent with our user agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to or to protect the rights, property and safety of PRG or others.
We may disclose personal information to our legal, financial, insurance, and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests.
We may disclose personal information in connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company.
We may disclose personal information between and among PRG and our current and future parents, affiliates, subsidiaries and other companies under common control and ownership.
We make personal information available to third parties when we have your consent or you intentionally direct us to do so.

We also disclose aggregated or de-identified information, which cannot reasonably be used to identify you. PRG processes, maintains, and uses this information only in a de-identified fashion and will not attempt to re-identify such information, except as permitted by law.

Targeted Advertising and Analytics

We engage others to provide analytics services, serve advertisements, and perform related services across the web and in mobile apps. These entities may use cookies, web beacons, SDKs, device identifiers and other technologies to collect information about your use of the Services and other websites and applications, including your IP address and other identifiers, web browser and mobile network information, pages viewed, time spent on pages or in apps, links clicked, and conversion information. This information is used to deliver advertising targeted to your interests on other companies’ sites or mobile apps and analyze and track data, determine the popularity of certain content, and better understand your online activity. Some of the activities described in this section may constitute “targeted advertising,” “sharing,” or “selling” under some laws. See Opting Out of Targeted Advertising, Sharing, and Sales below to learn how to opt-out of these activities.

You can also learn more about interest-based ads and opt out of having your web browsing information used for behavioral advertising purposes by companies that participate in the Digital Advertising Alliance by visiting www.aboutads.info/choices , or , for Canadian visitors, AdChoices in Canada at https://youradchoices.ca/en/tools. You may also change your settings using the consent management tool on our Services available here.

Data Retention

We store your personal information for as long as necessary to carry out the purposes for which we originally collect it and for other business purposes explained in this Privacy Policy.

Your Privacy Rights and Choices

Access, Correction, and Deletion

Depending on where you reside, you may have the right to (1) request to know more about and access your personal information, including in a portable format, (2) request deletion of your personal information, and (3) request correction of inaccurate personal information. You may make these requests by emailing Info@PiedmontRG.com. If we deny your request, you may appeal our decision by contacting us at Info@PiedmontRG.com. If you have concerns about the results of an appeal, you may contact the attorney general in the state where you reside.

Opting Out of Targeted Advertising, Sharing, and Sales

As described in the Targeted Advertising and Analytics and Disclosures of Information sections above, we process and disclose personal information to serve you advertisements on third-party properties. Some of these activities may be considered “sales” or “sharing” of your personal information or “targeted advertising” under the law that applies to you. You may opt out of these activities by visiting our Services with a legally-recognized opt-out preference signal enabled (such as the Global Privacy Control) or by following the prompts here.

Nondiscrimination

We will not discriminate against you if you exercise your privacy rights.

Account Information

You may view, update and correct certain information at any time by logging into your account . If you have questions about your account, please send an email to Info@PiedmontRG.com.

Cookies and Similar Tracking Technologies

We use cookies and similar tracking technologies to analyze visits to our websites and interactions with our communications and help us improve our products, services, and marketing campaigns. You can usually adjust your browser settings to remove or reject all or some browser cookies. Please note that removing or rejecting cookies could affect the availability and functionality of our Services. You can also adjust certain cookie settings by clicking here.

Marketing Communications

You may opt out of receiving text messages or promotional emails from PRG by following the instructions in those communications. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.

International Customers

Purchases by International Customers

Products are available by US customers only. If you are an international customer and provide personal information to PRG separate from a purchase (such as by participating in an event or signing up for our email newsletter), that personal information is also subject to this Privacy Policy.

PRG is based in the United States, and we have operations and service providers in the United States and other countries. Therefore, we and our service providers may transfer your personal information to, or store or access it in, jurisdictions that may not provide levels of data protection that are equivalent to those of your home jurisdiction. We will take steps to ensure that your personal information receives an adequate level of protection in the jurisdictions in which we process it.

European Residents

If you are located in the European Economic Area (“EEA”), the United Kingdom, or Switzerland, you have certain rights and protections under the law regarding the processing of your personal data, and this section applies to you.

Legal Basis for Processing

When we process your personal data, we will do so in reliance on the following legal bases:

When we have a legitimate interest in processing your personal data to operate our business or protect our interests (e.g., to provide, maintain, and improve our products and services, conduct data analytics, and communicate with you).
To perform our responsibilities under our contract with you or take steps prior to your entering into a contract (e.g., for the provision of the products and services you requested).
To comply with our legal obligations (e.g., to maintain a record of your consents and track those who have opted out of marketing communications).
When we have your consent to do so (e.g., when you opt in to receive marketing communications from us). When consent is the legal basis for our processing your personal data, you may withdraw such consent at any time.

Processing outside the EEA, UK, and Switzerland

PRG is a U.S. company, and so your personal data will be processed by us in the United States. The third parties we disclose your personal information to (as described in the Disclosures of Information section above) may be in a country whose privacy laws may not be as protective as those in your country of residence. Where this is the case, we provide adequate protection for the transfer of personal data, such as by executing Standard Contractual Clauses. Wherever your personal data is processed, we will handle it in accordance with this Privacy Policy. You may contact us at Info@PiedmontRG.com if you have any questions about the safeguards we implement.

Data Subject Requests

Subject to certain limitations, you have the right to request access to the personal data we hold about you and to receive your data in a portable format, the right to ask that your personal data be corrected or erased, and the right to object to, or request that we restrict, certain processing. If you would like to exercise any of these rights, please contact us at Info@PiedmontRG.com. In addition, please review the options we offer in the Your Privacy Rights and Choices section.

If you have a concern about our processing of personal data that we are not able to resolve, you have the right to lodge a complaint with the Data Protection Authority where you reside. Contact details for your Data Protection Authority can be found using the links below:

For individuals in the EEA: https://edpb.europa.eu/about-edpb/board/members_en

For individuals in the UK: https://ico.org.uk/global/contact-us/

For individuals in Switzerland: https://www.edoeb.admin.ch/edoeb/en/home/the-fdpic/contact.html

Additional Disclosures for Individuals in California

Additional Disclosures

The California Consumer Privacy Act (“CCPA”) require us to explain some information using definitions and categories set out under the CCPA. If you are a California resident, this section applies to you.

We collect, and in the preceding 12 months we have collected, the following categories of personal information: identifiers (such as your name, email address, or IP address), commercial information (such as records of products or services purchased), internet or network activity information (such as browsing history, search history, information about your activities on our services), audio and visual information (such as phone recordings when you call customer service), and inferences drawn about your preferences. For more information about the precise data points we collect and the sources of such collection, please see the Collection of Information section above. We collect personal information for the business and commercial purposes described in the Use of Information section above. In the preceding 12 months, we have disclosed the following categories of personal information for business purposes to the following categories of recipients:

Category of Personal Information

Categories of Recipients

Identifiers

Fraud prevention partners, data analytics providers, advertising and marketing partners, payment and financing processors, fulfillment partners, customer support partners, Internet service providers, operating systems and platforms, customer feedback platforms, cloud service providers, events partners, and certain identifiers may be shared publicly in some circumstances (for example, your first name and last initial may be published in connection with a product review).

Commercial Information

Internet or other electronic network activity information

Fraud prevention partners, advertising and marketing partners, data analytics providers, Internet service providers, operating systems and platforms, customer feedback platforms, and cloud service providers.

Audio and visual information

Customer support partners, customer feedback platforms, cloud service providers, events partners, and certain information may be shared publicly (for example, your photo may be broadcast publicly if you choose to attend a virtual event).

Inferences

Fraud prevention partners, data analytics providers, advertising and marketing partners, and cloud service providers.

We “share” and “sell” personal information for the purposes of engaging in advertising and marketing activities, including to expand the reach and effectiveness of our own marketing campaigns. We share and sell the following categories of personal information to the following categories of third parties:

Category of Personal Information

Categories of Third Parties

Identifiers

Advertising and marketing networks.

Commercial Information

Advertising and marketing networks.

Internet or other electronic network activity information

Advertising and marketing networks.

We do not knowingly sell personal information about consumers under the age of 16.

Privacy Rights

You have the right to opt out of sharing and sales at any time by clicking here. You can also opt out by visiting our Services with a legally-recognized universal choice signal enabled (such as the Global Privacy Control). Please note that, depending on which legally-recognized opt-out preference signal you use, our processing of the signal may be limited to the specific browser or device that you are using. You may need to renew your opt-out choice if you use a different browser or device to access our Services, or if you clear your cookies. Please see the Your Privacy Rights and Choices section above for more information about the privacy rights you have as a California resident, how to exercise your rights, and how we will verify your requests.

If you are submitted a rights request as an authorized agent, you are required to submit proof of your authorization to make the request, such as a valid power of attorney or proof that you have signed permission from the individual who is the subject of the request. Please do not provide any sensitive personal information in connection with this request, such as a driver’s license or other government-issued ID. In some cases, we may be required to contact the individual who is the subject of the request to verify their own identity or confirm you have permission to submit this request. If you are an authorized agent seeking to make a request, please contact us at Info@PiedmontRG.com.

Notice of Financial Incentives

We offer various financial incentives. For example, we may provide discounts, coupons, or other benefits to customers who sign up to receive our marketing emails or text notifications. When you participate in a financial incentive, we collect personal information from you, such as identifiers (like your name and email address) and commercial information (like your purchase history). You can opt into a financial incentive by following the sign-up instructions, and you have the ability to opt-out of the incentive at any time by contacting us at Info@PiedmontRG.com. In some cases, we may provide additional terms and conditions for a financial incentive, which we will provide to you when you sign up. The value of your personal information is reasonably related to the value of the offer or discount presented to you.

Contact Us

If you have any questions about this Privacy Policy, please contact us at: Info@PiedmontRG.com.

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